SAP Sales Cloud
Helps your sales team build relationships with customers and keep track of every customer and sales opportunity in real time. It helps you manage invoices, quotes, orders and contracts. And improve sales strategy, manage sales incentives and territories.
SAP Service Cloud
Provides insights on customers and feedback from customers to allow you to serve them better. It enables agents and technical support to respond faster to customer issues. It features self-serve options like conversational AI and chatbots. And helps bridge the gap between back and front office processes to deliver faster resolutions for customers.
Key Benefits Offered by the SAP C/4HANA CX Suite
Provides a 360-degree view of the customer to seamlessly personalise experiences across all touchpoints
Enables sales, marketing and customer support to build a complete picture of the customer based on a single source of truth (also referred to as Master Data Management or MDM) that can be accessed from anywhere online and from any device in real time, so an organisation can consistently personalise customer experiences and increase sales conversions and customer loyalty in the process.
IaaS, PaaS and SaaS models mean scalability, integration and deployment are quicker and easier
Infrastructure as a Service (IaaS), Platforms as a Service (PaaS) and Software as a Service (SaaS) allow ecommerce businesses to outsource some or all components relating to infrastructure, platforms or software.
This means you only pay for what you need on a subscription plan. Solutions are more cost-effective and can be tailored according to individual business needs: they can be fine-tuned or scaled up or down without capacity issues. These models also allow solutions to be flexible, so quicker and easier to deploy, extend and integrate, especially for businesses with fluctuating demands.
Reduces operational costs so SMEs can compete with larger brands while lowering the total cost of ownership (TCO)
You only pay for what you need so reduce operational costs and TCO as a result.
Supports multiple go-to-market models (B2C, B2B and B2BC) and offers industry-specific templates
Allows you to quickly and easily integrate and extend its capabilities to meet your specific business needs.
Minimises disruption to an organisation
Less downtimes as updates, upgrades and maintenance for software and hardware are managed by the cloud services provider. Data security, compliance and data security are also managed by the cloud services provider. Managed support (available 24/7/365) means you don’t have to worry about hyperscaling and infrastructure internally.
Makes targeting new markets and countries quicker, easier and less costly
With no physical hardware/software limitations, and the benefits offered by the cloud, a business can expand easily and quickly to get its products to market faster and cheaper.
Is future-proof to meet growing demands
The pay-as-you-grow model allows organisations to fine-tune, scale up or down in a flexible and cost-efficient way to meet growing or changing demands. Depending on your choice of cloud services provider (for example, Azure or AWS), there are many solutions that can benefit your organisation now and in the future.
Has built-in compliance concerning the use of customer personal data
Compliance can be a lengthy process and difficult to implement. Cloud-based solutions have compliance already built-in to help you stay compliant with various laws like GDPR, especially around the use of a customer’s personal data.
Makes data security easier to manage
The risk of data breaches can be a major concern for an organisation. Cloud-based solutions help you manage sensitive data: you can erase sensitive data remotely from any device or transfer it to another account.
Makes disaster recovery quicker, easier and inexpensive
Data cannot be lost permanently as it is always available and accessible online via the cloud. Cloud-based backup and disaster recovery solutions are quicker, easier and less expensive to implement and require less up-front investment.
C/4HANA can run on various public cloud services like Microsoft’s Azure, Amazon Web Services (AWS), Hybrid or on-premise setups
The public cloud version allows SAP to utilise the cloud to deliver IaaS, PaaS and SaaS models, as opposed to an on-premise setup which keeps most of the hardware and software on-site. Hybrid uses a combination of on-premise and the cloud to deliver solutions.
Uses the HANA database management system for faster, data-driven decisions in real time to improve customer experiences
HANA is an in-memory relational database, that makes it much faster than traditional, disk-optimised databases which need to load data into memory (a slower process). With HANA, data can be added, read or changed instantly. This enables quick access to useful data and analytics for data-driven decisions in real time to enable an organisation to personalise customer experiences and increase productivity.
Uses Qualtrics CX analytics to improve customer experiences
Qualtrics CX analytics are specifically developed and tailored to improve and personalise customer experiences. In C/4HANA, it’s available on four solutions: SAP Commerce Cloud, SAP Marketing Cloud, SAP Sales Cloud and SAP Service Cloud.
SAP Fiori is an option to improve user experiences
SAP Fiori allows designers and developers to quickly and easily create apps to provide great user experiences for any user, device or platform. Fiori allows you to install front end applications quickly and easily to meet the specific needs of your business and customers.
Uses SAP Cloud Platform Extensions, Kyma and Kubernites technology to make integrations and extensions simpler and quicker
SAP Cloud Platform Extensions enable streamlined and seamless integrations for different solutions to allow a faster time to market. Kyma and Kubernites technology allow you to connect and extend enterprise applications quickly and in a flexible manner.
Uses Leonardo to speed-up innovation and digital transformation
Leonardo combines different technologies (machine learning, big data, data intelligence, analytics, the Internet of Things and blockchain) to work more fluidly across the C/4HANA suite.
Helps improve collaborations, productivity and streamline the workforce
On the cloud, employees can easily stay connected regardless of their location, time zone or device. Each employee can access, edit and share information in real time without data silos, based on a single source of truth. Remote-working opportunities are also possible to reduce in-office costs.
Enables customer support and technical support to resolve customer issues faster
Insights on customers allow your teams to serve customers better and faster. Self-serve options like conversational AI and chatbots help deliver faster resolutions.
Reduces an organisation’s carbon footprint
Cloud-based solutions aren’t reliant on traditional, on-premise data centers which consume a lot of energy. They require much less software usage and hardware resources on-site compared to on-premise setups. It all enables an organisation to significantly reduce its carbon footprint.