Walmart, J.Crew and Lululemon were just a few of the big name brands that experienced site crashes last Black Friday. Forrester reports that impact for J.Crew was an estimated $700,000 in sales. Traffic spikes are likely to happen around the holidays but it’s crucial to be prepared to avoid disgruntled customers, unfavorable media and a crashed site. Another reason why ecommerce organisations are favorable towards the cloud is simply speed. Load times are faster and cloud solutions offer disaster recovery options that can be useful in a crash situation.
Companies like SAP have disaster recovery built into their cloud commerce solution which can be ideal for support. SAP Commerce Cloud is one of the five SAP Customer Experience clouds that can be easily integrated. SAP Sales Cloud, SAP Service Cloud, SAP Marketing Cloud and SAP Customer Data Cloud are all available to bridge the gap between front and back office and are optimized for IoT, machine learning and blockchain. Robust systems can ensure your site is supported if any issues should arise during the holiday season.
Creating a memorable experience for customers is essential and through personalisation technology, retailers have never had more of an opportunity to identify visitors, gather information and then speak to them in a way that resonates. Offering ecommerce customers recommendations based on their own specific shopping habits has become a large focus of the online shopping industry. According to reports, 80% of consumers are more likely to make a purchase when brands offer personalised experiences. Using tools that already understand your customers preferences, that can recommend the specific products to onsite visitors at the right time can mean the difference between conversion and increased AOV or simply just browsing.
These days, the experience is everything! You can see it with major companies making a shift to create well-rounded and fully optimised experiences online and offline for their customers. Good UX/UI should we help you to clearly communicate your value proposition and deliver quality and consistency onsite to ensure you are converting visitors into customers.
Effectively creating engaging user journeys across all touchpoints to solidify your brand strategy can help increase customer retention and conversion while essentially helping you connect with website visitors. Working with a consultancy can offer specific opportunities to review user journey mapping, to do proper user research and create a user interface and design system maximized for your company. It can also speed up the process to ensure you can meet strict deadlines; this holiday shopping season for example!
Using Time Efficiently
Black Friday has now come and gone but that doesn’t mean there isn’t still time to get prepared for the next leg of this holiday shopping frenzy. Testing social commerce can be a creative quick win for ecommerce businesses while improving UI/UX can lead to immediate results for conversions. Looking at these tactics as ongoing projects with continuous room for improvement is key for making an impact this holiday season as well as gearing up for 2020.