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B2B eCommerce Website Design for Global Rollout

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Delivering exciting end user experiences to your trade customers

Established in 2017, Evergreen Garden Care is a passionate 800 strong team, dedicated to ensuring that gardeners of all experience levels can easily grow and protect their lawn, plants, fruits or vegetables.

With market-leading brands like Miracle-Gro, Fertiligène, Substral or Pokon in every market where they operate, they deliver a full range of garden care products to gardeners in the UK, France, Belgium, the Netherlands, Germany, Austria, Poland, the Nordics, Australia and New Zealand.

The challenge

Launch a B2B Customer Portal across Europe allowing customers to place trade orders by the pallet or lorry and depending on location and product sets.

We had the additional complexity of certain products having to be purchased separately from other products, and we had to clearly demonstrate how much volume of a pallet the product unit filled.

Due to the nature of the product and the end user, we wanted to ensure we delivered exciting end user experiences to the trade customers

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The Solution

The Evergreen customer portal follows our proven user journey navigation based around search, categorisation, product lists, filtering and easy to use checkout process. With a comprehensive and feature rich account management system that is easy to navigate through orders, complex deliveries and invoices. The B2B eCommerce site is fully responsive providing enhanced experiences across devices.

The Outcome

We overcame the challenge with bespoke but successful UX and UI implementations that clearly demonstrate how much volume of a pallet the product unit filled.

The Evergreen UI allows for functionality like fast order entry to speed up the checkout process, effective search and filtering mechanisms, all providing enhanced customer experiences.

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“Thanks for your good work on these first Evergreen store designs. As discussed, we're happy with the outcome and the way our new company identity translates into the site's look & feel so you are good to adapt that to the other pages!”

Guillaume Hellot — eCommerce Manager, Evergreen

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