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B2B Customer Portal Web Design

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Enhancing B2B experiences with simplified UX and UI design components.

Warburtons is a family business headquartered in Bolton, North West England. Founded in 1876, they are the number one bakery brand in the UK.

The challenge

Create a web application for their independent trade network so that users could manage orders and get current product information. The application needed to present tabular data in a simple, easy to read format and it was imperative that users require no training to uptake and use the system.

The Solution

Based on Warburtons brand guidelines, the website has been designed to allow for complex data to be presented in an easy to digest and efficient manner so that their broad range of independent retailers can access a system that is simple to use and adds value.

Designed and built around SAP ERP technology and given that the UI has been designed with simple, efficient components in mind. We removed complex design and instead introduced UX friendly components wherever possible to enhance user experiences.

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