Malvern Blog Series Part 1: Introductions

Malvern Instruments Client Focus blog post

Congratulations! You’ve made a great decision and clicked onto our very first client blog post! 

Now all you have to do is make sure you follow this series to get a step-by-step look at how an SAP eCommerce project is implemented. With each post we’ll take you through the next stage of the project, and let you know the ups and downs both sides of the partnership must overcome.

We know that not every stage of progress is plain sailing, although there are many companies who would have you believe it. We know you’re already more than familiar with the typical and brief case study at the end of a project, and that’s why we decided to go for a more thorough and interactive version. Don’t hesitate to like, tweet and comment on our post with your opinions. If you have any questions, we’d be more than happy to answer them.

However, for our first post, we should probably start with the basics…

Who are  Malvern ?

Malvern Instruments  provide the materials, technology and expertise which enable scientists and engineers to understand and control the properties of dispersed systems. What a mouthful, right? It might sound complicated but their instruments are used during every research, development and manufacturing stage for items which we use on a daily basis; they’re used by industry and academia alike, in sectors ranging from pharmaceuticals to bulk chemicals, energy and the environment. When it comes to accelerating development, enhancing product quality and optimising efficiency,  Malvern  are critical components.

Headquartered in Malvern, UK, they have subsidiary organizations in all major European markets, North America, Mexico, China, Japan and Korea, not to mention a joint venture in India, a global distributor network and applications laboratories around the world. It is their wish to enhance their placement within the US and Japanese marketplaces, and this has spurred them on to reinvent their eCommerce experience, with a little help from us.

What are their aims?

Like many companies running an e-store, there is some disparity between Malvern’s main website and their “shop front”. When expanding further into territories, it is crucial that any weaknesses like this are taken care of swiftly and executed well, which is why they already have firmly in mind how to achieve this.  Malvern  also have very specific brand guidelines for us to abide by, with the look and feel needing to match the main website to create a seamless transition.

Multi-lingual capability is an absolute must-have feature these days for any CMS, as the customer experience is key; if you can speak with your customer on a native level, they are more likely to connect with you and so go to you as a trusted brand. This is something we understand as being a key element of their strategy.

The site will initially launch with consumables only, with a range of around 200-300 products, but there needs to be some future-proofing on our part, as there will eventually be a need for the CMS to integrate into an existing management system to reduce translation costs – of course, cutting costs is what we do best. 

The customer experience is absolutely paramount, so whether it’s the category hierarchy and site catalogue definition, or the pricing perspective for a customer login, all of these elements will flow completely in order to keep the customer on the page.

What is our task?

From our view point the task is simple: to create an SAP eCommerce platform that provides a smooth transition with their current website, as well as a pleasant shopping experience for the customer in question.

The project continues.

Click here and read "Part 2: The conference call" right now!