Mobile accounts for 42% of internet pages in the UK alone, so why not use it to your advantage! If you want to know three easy ways to turn your mobile visitors into loyal customers, then keep on reading.
According to a report by Statista, 40% of UK smartphone users use their phones to look up product information at least once a week. Mobile is massive, but you could be missing a few simple tricks that will have an instant effect on your conversion rates.
The average UK consumer can spend hours a day using the internet on their smartphones, but amongst the 18-24-year-old bracket in the UK, people look at their smartphones 53 times per day. This shows just how huge the potential for this sector is, as future generations are already being taught to think-tech.
In a report by Ofcom;released at the end of last year, 11% of 3 and 4 year olds in the UK have their own tablet, while 6 in 10 children use a tablet at home. Just think of what that figure will be at the same time later this year – make no mistake, this market will only continue to grow. So, what can you do instantly to better your chances of conversion?
Step One: Shrink your images
Chances are, if a customer is browsing on their smartphone, they’re on the go and most likely impatient. They will leave your site in a matter of seconds if your site doesn’t load, and one of the main reasons for this happening is the downloading time of images.
They may look amazing on your main site, but it can be a nightmare for a mobile user to find a site that doesn’t drain their battery and data usage. If you can reduce the image sizes, you could drastically improve your bounce rate.
Step Two: Use one-page purchasing
If a mobile user encounters a lengthy cart process, it is barely a decision they have to make to leave your site. If it is complex, they will abandon their purchase. More often than not they will expect that cart item to be saved for future reference when they get home to their tablet or desktop, but if you want the conversion right there and then, and you want to take advantage of today’s impulse-buying consumer, then you need to simplify that page.
Minimise the number of fields they have to complete, such as the inclusion of a postcode look-up function, and you’re reducing the amount of work they have to do to get to that end result. They are more likely to continue with an impulse buy if it is made so easy for them that they cannot refuse.
Step Three: Let them be your guest
Building on the idea of simplifying the buying process for the impatient consumer, allowing them to complete a purchase as a guest is a huge benefit. The chances of gaining a repeat sale from a consumer is much higher if the stress and hassle is removed – if you make their experience faster and more efficient, they will come back.
This is very important to the mobile consumer – it may take a few purchases, but eventually they will sign up for a full account with you. You could even nudge them in the right direction by tracking which users come back repeatedly as a guest, and then send them a 10% off voucher if they sign up for a full account. It sounds simple, but it could be that deciding factor for a mobile consumer that makes them return as a loyal customer rather than a mobile hit.
The new mobile algorithm from Google (if you would like to know more about this, please see our other blog post) has thrust the need for a mobile-friendly site firmly into the limelight. It is absolutely crucial to your business growth that you make sure your site is fully optimized to cope with mobile traffic, as the number of people hopping onto the mCommerce bandwagon continues to grow.
If you need a fix while you’re working on your whole site, these are some simple things that will help to increase your mobile conversion rates without breaking the bank.
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