It can be a hard task to think of new and innovative ways to boost sales, but luckily for you, we’ve been considering the same thing. Why not take 5 minutes to look at our steps to sales success – it’s as easy as 1, 2, 3!
1) SEO Tools
This is critical to boosting sales; if they can’t find you, they aren’t buying from you, so why aren’t you making the most of SEO opportunities. Our CMS, for example, allows you to create content-rich URLs that will help direct consumers to your site, combined with relevant attributes that will help pull in that high ranking level on search engines.
When your organic search is improved and your search engine ranking is increased, the knock-on effect to your PPC is a reduction in CPC. With SEO improvements, you will increase your conversion rate and make more of your PPC outlay.
2) Multiple Catalogue Management
You can consider partner or white labelling with shared catalogues as an additional revenue stream. In a nutshell, it makes the idea of having three sites running from one master data set not just a possibility, but a reality for many of the companies we have dealt with, as opposed to three separately built sites with separate catalogues.
Shared catalogues don’t even have to be in use on a permanent basis; you may choose for only some customers or logins to be privy to certain information, or you may have some seasonal catalogues that you wish to be inactive for most of the year. None of this is a problem for your CMS, so make the most of them and use them to your sales-boosting advantage.
Working with partnering companies can be a great step forward for you and your business; it will extend the breadth of your product exposure, while making sure it retains brand identity across multiple sites, but other eCommerce offerings can sully this great opportunity. With our solution, it can all be done from the same SAP-native CMS, which is already used to manage every other customer touchpoint.
3) Speed of change
Finally, the uses of an Inline Editor or mass data update application can never be underestimated. With the in-built ability to make changes to your site instantaneously, and with no requirement for IT, this is of huge benefit to any sales and marketing department.
The principle couldn’t be any simpler; on entering the inline editor mode, you can change the content on the page of the site itself. This is of particular use when making large changes to text, being able to see an exact preview as you type, and thereby knowing if words need to be cut or images re-sized. If you need to introduce a new campaign after some breaking industry news, or if you need to get ahead of the competition, this is a guaranteed way to make swift changes within seconds.
Whether it’s product information or pricing, you can have complete confidence that there will be no lapse in that information going live. We live in an ever-evolving marketplace, so the idea of preparing a new campaign up-front that could boost your business for that period is something which can prove to be incredibly costly in the long run – make sure you are in full control!
If you'd like to find out how you can put these top 3 tips into action immediately, why not take a few minutes to view our Omnia eCommerce solution page.