"Native" explained

what is native?

Having problems choosing your eCommerce solution? Does it seem like it will cost too much? Thinking the lack of real-time data will cramp your sales? Choosing the right solution can be very tricky, but there is a way to avoid all these hurdles. What’s the answer? Go native!

There are so many terms and abbreviations bandied about these days that it can be difficult to distinguish which company does what, or what they can do for you which is better than anyone else. The term “native” is one which I have used in previous articles, but if you’re still unsure as to what I mean by this, let me clarify things for you, because an SAP-native solution is the only one you should be looking at if you’re running SAP.

Re-defining Old Terms

Usually, the main terms you will hear when discussing SAP eCommerce are “third party” and “integrated”. Strictly speaking, every company which is not owned by SAP is a third party, meaning that every company usually has to have a heavy level of integration software in order to work alongside SAP.

But what if I told you that most companies are actually not “integrated” in the truest sense of the word?

You would think that integration would refer to a product which is built on top of SAP, right? Wrong. Most eCommerce solutions sit outside of SAP, so they’re not pre-built as integrated – it is the integration software which makes this so, which is why you end up with so much duplication, additional cost and risk.

So it appears we need to re-define these terms. Really, “third party” refers to pretty much every company out there, because their software is third party to SAP and isn’t “integrated” either. They need specialist, costly and extensive integration software in order to function properly with SAP. These external eCommerce solutions can be nightmare for many businesses, and the entire implementation process can take years to complete.

Go Native

So, what if there was an alternative? This is where the native solution comes in; a solution that is built internal to SAP as with any other SAP module, rather than external with additional software to bridge the gap of communication.

If you’re using one of the older, traditional eCommerce solutions, the level of integration needed usually means that entire departments are reliant on IT. This affects every area of your business, but particularly sales and marketing, who are stunted by the time restrictions involved with external solutions. If something major happens in the marketplace, wouldn’t it be nice to know that you’re able to update the design, advertising, product descriptions, product selections and so forth whenever you need to? You have complete control over your platform.

In this day and age, technology is evolving so fast that you need to have a solution which is capable of handling this kind of rapid innovation. Emerging social media strategies and the inclusion of omni-channel opportunities are a must, as they help to create a seamless shopping experience via the personalisation of offerings through online customer profiles. With the native solution, any concerns in this area are eased, as it is built to deal quickly, efficiently and seamlessly with any strides forward within the sector.

If you'd like to find out how you can have a great solution with no integration, go native and take a few minutes to view our Omnia eCommerce solution page.