If you look at the possible commerce vendors and solutions on the market for an SAP customer, they are fundamentally all the same. They mostly have great front-ends (usually provided by great creative designers, nothing really to do with the technical architecture) and they all have varying levels of complexity to their offering. If I dare, I will suggest that all but Hybris are “Me Too” products competing on design, technical ability and who has the nicest smile! If we remove all but Hybris on the basis that they are “Me Too” solutions, then for an SAP customer you are left with only two choices - Hybris or Weaveability’s Omnia .
If we take Hybris first. It is an external platform much the same as the others, but they are an SAP company and that counts for something doesn’t it? However, please consider this. Hybris operates at the top end of commerce with £1m+ offerings aimed at the large high street retailers with deep pockets. On top of that they have to cater for the complexities of eCommerce for non SAP businesses. This means Hybris has to duplicate immense amounts of functionality, because in a company that doesn’t run the best ERP platform on the market (in my opinion that’s SAP), they have to cater for business operation that a lot of businesses can’t deliver in inferior ERP systems. Ultimately, this means that there has to be continued development in Hybris, which continues to fight against the SAP ERP platform. This simply doesn’t make sense for an SAP customer. Why do SAP customers have to deal with duplicated plants, storage locations, pricing, customer specific deals, variant configuration and other such functionality in two places.
These are very much issues for Hybris, but those issues only exist for SAP customers because their SAP ERP systems deliver more functionality in its rightful place, which is in their SAP ERP system. Why would you employ two systems to do the same job when the plate spinning of integration is huge? Without doubt, the integration will get closer, but ultimately this juxtaposition will exist forever. Enhancement in Hybris brings challenges as to the rightful owner of the process and the data. Is it Hybris or SAP? Where is that single view of the customer, the so-called golden record. Yet, it is appreciated that some brands do have deep pockets and no one gets in trouble for implementing the market leader.
There is one commerce solution that is so strategically different and simple that the SAP customer base is waking up to a new way of doing things. A new way to truly “Run Simple”. A single stack technology with a symbiotic relationship to SAP ERP on which the data, process and security should exist. This in turn tangibly lowers operating costs and improves the ROI of the original SAP investment, making SAP customers more agile than ever before.
SAP state “complexity has become the most intractable issue of our time.” Eighty percent of global CEOs say “complexity is the biggest problem they are facing in running their business.” They go on to say “In fact, according to a Global Simplicity Index,* a study from Henley Business School, close to $237B profits are lost annually by the top 200 global companies, due to the hidden costs of complexity.”
If you don’t run simple and remove complexity from your systems and platforms, then you will be left behind. Everyone desires to be an innovator but struggles with the sheer mass of integration points, the complexities in these solutions and the integration required to make them appear seamless, is both an impossible and constantly moving task. If businesses continue to become more complex it slows agility and that stifles innovation.
Innovation and simplicity make up the DNA of Omnia. By removing complexity, Omnia customers can be freed up to deliver real tangible innovation which drives business change at an unparalleled level, whilst engaging customers and ensuring brands stay at the top of their game.
Omnia is the only platform that has something unique to say. The solution is delivered on top of the SAP Netweaver application layer which removes the need for any integration and dissolves the complexities of security, duplicated data and business processing. There is nothing held or operating outside of SAP at all, which means innovation happens faster, more safely, with less constraint and testing. Omnia in order of magnitude makes things simpler and that drives innovation.
The reason Omnia stands in front of the innovation crowd is that the complexity of commerce and the complexity of SAP have been brought together to create something that is uniquely simple.
Talk to us and let’s see how we can help your business innovate rapidly. On top of all this, do you remember me saying Hybris is £1m+ (integration is on top of that number by the way)? Omnia is implemented and delivered well below these numbers. This is not because it is a lesser product and the results speak for themselves but the process is simpler to do, resulting in faster, less risky implementations. Omnia is proven enough to be delivered on a fixed fee implementation. So for any SAP customer who requires any form of B2B or B2C commerce and fits well below the 1m+ commerce deal, then give us a call.
Omnia “Innovation is seeing what everyone else is seeing and doing what nobody else has thought”
The following infographic courtesy of SAP says all we need to say regarding Omnia Commerce products. Take a look and give us a call.